Outreach

I. What is Outreach?

A. Outreach is...

A way of conducting business to ensure that underserved individuals and groups throughout the United States and its territories are made aware of, understand and have a working knowledge of USDA programs and services. Outreach will ensure that these programs and services are equitable and made accessible to all.

B. Outreach involves...

• Understanding the underserved customers.
• Using communication techniques which are most appropriate for the underserved customers.
• Earning the trust and acceptance of the underserved customers.
• Developing partnerships and working relationships with underserved customers and their community organizations.

C. Outreach is NOT...

• A new, separate program
  
• Civil Rights
  
• A minority program